If you are looking for success through the use of the internet and the
current voice technologies, then as a business owner you owe it to
yourself to make yourself profitable with the many readily available,
emerging technology tools. Years ago, these tools were only available to
large business and in some case were shrunk or made t fit for medium
business, but seldom for small business and definitely not for a single
person business.
If you work your way through the marketing and industry hype and really
focus on the basics, there are four key capabilities or technologies that
drive your day to day business operation. They are the internet, office,
voice and CRM technologies. f you can get a lock on these four
capabilities then you must exploit them for maximum profitability to
service your customer better. The goal is that IOVC technologies must not
be anti-productive to the way your business works today. IOVC technologies
should be complimentary and enhance the business processes you manage
daily.
Examining IOVC technologies in a little more depth, we can start to
understand the real impact upon your business and personal life.
The Internet - The internet is bigger then a website, it is a community
just as large if not larger then your neighborhood or city you live in.
Because you can not touch and feel the internet, most small business
owners become bewildered because of the sheer size of the internet. We
should not fear it because at one time the world seem flat until that
thought process was changed. Now with the internet, there are many
marketers who believe they can conquer the internet. They now use terms
like VRE for virtual real estate and they understand the simple definition
of the internet; it.s a group of people walking down a digital avenue
looking for your products ad service. The group that wants your product is
the group you need to capture to buy your services. With this definition
you can not afford to ignore it anymore.
Office Operations - When it comes to your office operations, your business
is driven by your current systems and applications. Regardless of the
business size, large business or a small business, your office operations
are usually driven by standalone software driven applications. These
applications have communications technology that coordinate well with
their own vendor and support technologies but rarely, do they communicate
across vendor, product lines. This means you the business owner have many
office tools assaulting your senses for attention each and every day. This
mania for attention spills down into your people who become forced to work
in silos, become addicted to working overtime based on the way your
standalone applications and computer systems have been installed and
evolved over time.
Telephone Services - With voice service, many people are beginning to at
least hear a lot about VOIP (Voice over IP), or internet phone service.
Some call it Internet Telephony. This is a testament to how fast it is
growing. Just a few years ago VOIP was still a very unreliable unknown. It
is now a term that has invaded many businesses and households. While it is
a better replacement for traditional phone service, most folks are still
not fully aware of all the unique qualities that separate it from
traditional phone service. We will go into this more in part two but for
now, understand it is much more then a service that lets people talk.
Voice is a voice to data transformation technology, and this data is very
powerful when it follows you around. A small business cannot afford to
ignore the benefits of this expense reducing and business enhancing
service.
Customer Relationship Management - Finally, most business owners
understand that the key to creating an excellent customer relationship is
the management of the interface between the customer and their point of
contact within the organization. Too often processes which suit the
business are not customer-friendly, however much they suit the internal
needs of the office operations of years gone by. Your customers want
service; your team wants to service your customer in the best way
possible. You as the business owner grew the business interacting with
your customers, so you know continued business success requires a very
flexible and profit producing customer relationship strategy. This is the
point where sales and service take place. Your customer relations ship
strategy and service alone drives the current business and all future
interactions with in your company. This has to become a very organized and
a very timely service.
To gain the benefit of these technologies, a business owner needs an
integrated solution that takes these capabilities and makes sure they meet
your needs. With an integrated IOVC technology solution, your business
processes are synchronized from initial point of customer contact all the
way through your day to day operations right up to product delivery.
The overall result is your days become easier, your team becomes more
productive, your customer becomes happier and your business becomes more
profitable
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