To the telephony novice, the world of modern communication can be an
intimidating place. In a world so acronym-laden and thick with
trade-jargon, it can be tough to know just what it is that you're reading
about in the first place. If you're a small business-person, it's even
worse (and let's face it, who else is reading this?): not only are you
supposed to be familiar with these technologies, you're expected to be
able to make informed decisions regarding their use and implementation.
Faced with the daunting array of telecommunications options, you've turned
to that trusted informant and advisor of the contemporary techno-savvy
citizen, the Internet. A quick search for 'IP Telephony' or 'VoIP' will
reveal that it's easy to find virtual heaps of .information. about VoIP or
IP phones (try it now!), but it will also present as many problems as it
solves. On the one hand you've got the technical articles that immediately
lose the reader in thick forests of acronyms that only the technologically
initiated can sift through, and on the other (in much greater abundance)
you'll get hundreds of thousands of matches (seriously, try it) which at
best are links to places to buy something and at worst are thinly veiled
advertisements, clumsily disguised as informative articles.
On the Internet, as in the rest of life, nothing is free. The problem is
that every company would love for you to believe that the .quality.
content they churn out is an act of pure altruism for the benefit of the
consumer at large. I won't insult your intelligence by pretending that I
don't have an ulterior motive. But today, friends, is your lucky
Internet-browsing day! That fact that I'm not pitching any particular
brand of anything gives me the rare opportunity to furnish information
that I think you might actually find useful. Now that I've gained your
trust, let me proceed.
So what exactly is IP Telephony, and how is it differentiated from VoIP?
If you refer back to your hypothetical search, you'll find that most
companies simply don't distinguish between the two . it's just another
synonym that their copywriters can use to avoid using the term .VoIP. too
often. But there is a difference. IP Telephony, in it's strictest sense,
refers to the use of VoIP, likely in conjunction with other products and
services, in a company's communications network.
Let me put it another way. If a company is advertising VoIP and raving
about what it can do for your business, take a good look at what it is
they're offering to sell you. All that VoIP means by itself is the
capability to send voice data over digital lines. This could be as simple
as a media gateway, or an IP enabled phone. IP Telephony depends upon
VoIP, but VoIP is not IP Telephony.
Don't get me wrong - this is a powerful tool, but by itself it is by no
means the business revolution that is so often billed. If all you're
looking for is a way to cut down long-term telephone costs a little, that
maybe all you need. Most companies, however, are looking for something a
little more useful.
All the fancy extras that you'll hear about . vemail, virtual call
centers, mobile technology integration, and so on . are actually facets of
an IP Telephony platform. IP Telephony refers to the actual service . the
package deal from a provider including software, hardware, and knowledge
that gives you something more than an advanced phone or a specialized
router. When you really think about it, the idea of a company offering to
sell you VoIP is an absurd one. That would be like a company advertising
TCP/IP or trying to sell the concept of packet switching.
Most websites advertising VoIP are simply trying to capitalize of off a
trendy buzzword. It is rare to find an actual IP Telephony platform for
sale other than the industry standard (which for reference is Avaya IP
Office), though they do exist. One such is a small business-oriented
virtual call center affair by the company GotVMail called VirtualOne.
But of course, it's not that simple. There is no standard differentiation
in the terms observed by all technology providers (there seem to be few
standards on the Internet at all), and this will inevitably lead to
confusion. Many companies are as already noted simply trying to sell you
an expensive phone by impressing you with the word VoIP, but some more
legitimate businesses simply refer to their entire IP Telephony platform
as .VoIP service.. Frustrating. It would be nice if we could trust
companies to be honest with us, but it's simply not the case. In the end,
the burden of research falls squarely upon the consumer. Good luck.
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