The advent of blogging and free blog space has brought about a revolution
in web publishing that pushes the boundaries of terms like .webmaster. and
.website.. In today.s brave new world of Internet publishing for the
masses, the traditional means of building and hosting a personal website
has fallen out of favor for many new webmasters.
If you count yourself among the many bloggers who use a free subdomain
blog account, you.ll have to think about web hosting sooner or later.
Unfortunately, most don.t consider the ramifications until it.s too late.
In the beginning, a free blog account or ad-supported web hosting seems
like the obvious choice for a personal site. Unfortunately, this decision
. or lack thereof - can cause problems down the road. Issues with free
hosting and subdomain hosting range from SEO complications to ownership
and control issues. Both free and paid hosting have their own merits and
drawbacks, of course, so the ultimate decision is yours to make. But
understanding these pros and cons is the first step in making a good
decision for your site.
Free Hosting
Pros:
. It.s free. This is obviously the single most important advantage of free
web hosting.
. It.s easy. Anyone can open an account on Blogger or any number of other
free services and instantly get a free website requiring no more effort to
publish than writing an email.
. No experience necessary. Anyone can create a site using one of these
free services, with no programming, technical, or even HTML knowledge
required.
Cons:
. Branding. As your blog or website grows, a subdomain hosting account
offers little in the way of branding, and may adversely affect your
credibility.
. SEO. If you move away from a subdomain account to your own domain, you
will have to start over building links to your new domain.
. No control over ad content. With free hosting, you are at the mercy of
your hosting company.s discretion as to what type of ads will be displayed
on your site. Pop-ups and ads for adult sites are not uncommon.
. Limited or no accountability for site outages and other problems. When
you.re getting something for nothing, it.s all too easy to become the
victim of corporate apathy.
Paid Hosting
Pros:
. You can host your own domain. With paid hosting, you can brand your site
with your own domain name (e.g. MySite.com) and add legitimacy to your
content.
. Control. With paid hosting, you control every aspect of your site,
including design and advertising content.
. SEO advantages. With a paid hosting account and domain name, you can
build links to your site safely without worrying about whether or not
you.ll be changing domain names. In addition, a hosting account allows you
programmatic and scripting abilities not usually found in free, pre-built
websites.
. Custom site development. Unlike free blogs, a hosted website can
typically run a variety of CGI and scripting applications, and can be
built any way you choose.
. Accountability and Portability: When you pay for hosting, you hold more
leverage over your hosting company in the event of problems. Additionally,
by retaining control of your source code and data, you can easily move
your site to a new host.
Cons:
. Expense. Though you can get hosting plans as cheap as $2-$3 per month,
it.s still a cost that free hosting does not incur.
. Some assembly required. Though many paid hosts offer site builders and
blog software as part of the package, it still requires more technical
work than signing up for a Blogger account.
. Maintenance. When you create a site yourself, you become responsible for
the upkeep of your own code. In fact, you become responsible for just
about everything involved with the site except for the server and
connectivity.
So in summary, making the right choice between free or blog site hosting
and paid hosting is heavily dependent on both you and your site. Though
I.ve focused heavily on hosting for blog sites, much of the same
information applies to free hosting vs. paid hosting for other types of
sites as well. The important thing is to take a good hard look at what you
want your site to eventually be, how much effort you.re willing to put
into it, and then make your decision.
If you do decide on paid hosting, make sure you look at all options
available. Use a web hosting review website such as
www.inetpublication.com to compare available options. Not all web hosting
is alike, and many hosting companies offer free tools to ease the pain of
migration as well as other perks you may not have realized you were
missing.
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