Ecommerce hosting, in simple words, relates to your web host's ability to
let you sell your products or services from your website. In its
primitive, ecommerce hosting usually means your website has an interface
between display of your items and a shopping cart system, proceeding
thereon to accepting payment real-time in secured environment. An ideal
ecommerce hosting ensures complete buying experience for those viewers of
your website who wish to acquire your products or services.
While this is the end-solution for ecommerce hosting, the way the process
is arranged differs in more ways than one. This means that while the site
users' experience may not vary much, for merchants it will be a trade-off
among several possibilities. In the paragraphs below, we will explore
various tenets of ecommerce hosting from a merchant's point of view.
Ecommerce Hosting - Where to Start
As briefly touched upon above, ecommerce hosting stands on 3 main pillars,
namely display of products, selection and adding them to your virtual cart
which then automatically calculates total amount payable, and lastly
paying for the items selected for buying.
Since your website resides on host server, you have to choose an ecommerce
hosting that ensures your buyer does not suffer inconvenience while making
a purchase. At the same time you may be averse to spending on high-end
ecommerce hosting, preferring instead to focus on marketing your website.
It therefore boils down to either choosing an ecommerce hosting that only
supplies necessary amenities so that you can do it on your own (let's call
them 'supplied ecommerce hosting'), or go for 'hosted ecommerce' that does
it all for you. The principal difference between the two is how much you
agree to pay and why.
Supplied Ecommerce Hosting
Necessary amenities being available, many budding web entrepreneurs short
on cash prefer an ecommerce hosting like this. What do you get here? In
most cases of supplied ecommerce hosting, among other things common, you
will get a full-featured open-source shopping cart system (like
oscommerce, zen-cart, agora cart, etc.) free of cost.
All you need to do is install the cart on your website and then dress it
up as per your needs. Some programming knowledge may be necessary to make
the cart work perfectly for you. If time is a constraint or you feel you
are not up to it, you may outsource the small adjustments needed in the
cart system. Many web hosts agree to help as a goodwill gesture to their
ecommerce hosting customers. Do not forget to explore this.
Once your shopping cart is up and running, the next step will be to tie up
with a payment system. If you are frugal, consider availing Paypal
service. It is easy and fast to open an account and you can get going in
no time. If you have chanced upon Paypal before having installed the
shopping cart of your ecommerce hosting, do consider some of the excellent
carts showcased there. You may get good value for your money.
Okay, you have tied up your cart with a payment acceptance system. Have
you tested it? Do it before going live. It is important.
Hosted Ecommerce
If supplied ecommerce hosting is at one end, the other end belongs to
hosted ecommerce. In fact, hosted ecommerce may be the perfect ecommerce
hosting if you pay extra. Since the entire shopping cart system comes
installed with all bells and whistles, all you need to do is upload your
products and start selling. If this sounds good, it indeed is. Examples?
Try Site Build It!, ekmpowershop, Yahoo! Merchant Solutions, etc.
In final analysis, you will of course choose what best suits your need,
but if you wish to start your e-business, look for a competent ecommerce
hosting solution.
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