If you thought all those billions of web pages are hosted on expensive and
full service web hosting companies, you need to cross check your
information sources again. Of course, there are free or cheap web hosting
companies that provide basic features good enough for simple html pages.
You can take the example of some blog sites for these. But cheap (as cheap
as $1.99 a month) web hosting service is different as they claim to
provide more than the basic features which require huge infrastructures
and funds to maintain and remain in the business. How do cheap web hosting
companies attract business and what are their tricks?
Trick Number 1: The 24/7 toll-free number that a cheap web hosting company
will advertise on their website. Most of these rarely work and those that
do work seem to work only Monday to Friday. They are there mainly to
create a false impression. What will you do on the weekend or after hours?
You need a web hosting company that provides real support.
Trick Number 2: E-mail contacts given, which give you a very nicely worded
(auto responder) response, requesting you to be patient while promising
that an appropriate web hosting executive is handling your query. Don't
you want to talk to a real person at some point? Email messages could go
on forever with no resolution in sight. Your time, in short supply, is
valuable.
Trick Number 3: Unlimited emails in POP3 and SMTP which hardly give any
value to a small webmaster but can have a big impact on your decision
making. Cheap web hosting companies cannot provide good email service.
Yet, you need good email service so that you can stay in contact with your
customers. (better service=more customers=more sales)
Trick Number 4: Cheap web hosting companies often make promises of free
downloads worth thousands of dollars. You can check this offer only after
you subscribe to their service. You should be able to check out all
aspects of an offer before making a commitment, thus saving you valuable
time and money.
Trick Number 5: The lure of freebies like all platform database support,
preinstalled server side scripts, site builders, templates and SSL &
ecommerce tools. In actuality, if these products are provided by cheap web
hosting companies, they are very limited. Why limit your business from the
start? You need a web hosting company that will give you the tools you
need to be successful right out of the gate!
Trick Number 6: Domain registrars and sister companies of cheap web
hosting companies don't allow editing DNS zone files and MX records.
Registrars talk about "name server management" when they actually mean the
exact opposite resulting in forced hosting with them. You should be able
to choose the services that you want for your business. After all, who
knows your business better than you? Locking yourself in with a cheap web
hosting company forces you to do business their way. Don't do it!
Trick Number 7: Artificially populating user forums is another way of
promoting their cheap web hosting business. Cheap web hosting companies do
this so you will think they have tons of satisfied users. Really, you
should rely on referrals to check out a web hosting company's services.
This is the only real way to be sure you'll get the service you deserve.
Trick Number 8: Display of an unknown or little known award and trying to
impress you that they provide award winning service. Do awards mean
anything anymore these days? Better to rely on actual comments from real
customers.
Trick Number 9: Offering free integration of shopping carts and payment
gateways. Cheap web hosting companies do this because they know that for
many online businesses having access to an online payment tool is a must.
What you actually get is PayPal, which is well known, and is not their
product at all. Why would you trust a web hosting company that would do
this?
Trick Number 10: Free Marketing support. Of course they do it but what
they market vigorously is their site where your name might be mentioned.
Cheap web hosting companies will not do more than this. In fact, they
cannot. Are you paying for marketing your business? Or theirs?
Being on the lookout for tricks such as these will keep you from falling
into the trap of thinking that cheap web hosting is good. You can make a
better choice for your business. You need a web hosting company that
provides real, complete services that help improve your business. Do you
want your business to be just a number?
Remember the old adage, "you get what you pay for".
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