by: Maureen Cook
Digital video cameras continue to be as popular as ever. As they become
more technologically sophisticated they're offering better quality and
more functions in ever smaller packages. Top-of-the-range, high definition
videocams can cost in excess of $3000 to buy. This figure would be even
higher if existing mechanisms, which allow HD videos to be recorded on a
conventional DV tape, couldn not be used.
It's hardly surprising, then, that digital video camera rental is fast
becoming the preferred option for digital videocam users who only need to
use the equipment for special occasions. With improvements in the
technology moving fast, so fast that chances are a new model will already
have been superseded by something better within six months, the trend to
rent and not to buy seems set to continue.
As an irregular user, looking to take pictures at weddings or on holiday,
constantly upgrading your digital videocam is neither a practical, nor
cost-effective solution. Why not, then, get the best of both worlds . the
latest models and the lowest prices . by choosing the rental option? Your
biggest worry will be to pre-book well in advance at busy times of the
year, like Christmas and New Year or Thanksgiving, to avoid
disappointment. Look in the Yellow Pages or login to the internet, and
you'll find there are some great deals to be had out there.
Great offers are available if you shop around. At Christmas and New Year,
especially, extended and weekend rental bargains are to be had provided,
as we've said, you book early. Throughout the year, even, many digital
video camera rental outlets will offer an extra free rental day, and, at
short notice, many shops will pull together a video camera package at very
competitive prices.
The basic rental package, usually comprises spare batteries, charger,
camcorder case, manufacturer's manual and a .quick-start. guide. Ease of
use varies with the model, but the .Get Started. guide you should receive
as part of the package will outline use of the main controls of On/Off,
record and zoom buttons. A manual should also be supplied should you feel
like exploring more options in detail.
Alternatively, as an infrequent user of digital camcorders, you will find
that many rental outlets offer a photo printing or video transfer service,
copying your film on to CD or DVD. Again, shop around for the best deals
if you're interested in a complete service. Even with this service charge
added to the hire cost, on any cost-benefit analysis you'll be getting a
great deal.
Besides the basic package, optional extras are available. Accessories,
such as tripods, external microphones and camcorder lights, though, are
not seen as optional extras for many users who want to shoot that perfect
picture for the perfect occasion. You will pay an extra hire charge for
these items, as you will for video tapes and mini-DVD-Rs. The software to
download your photos on to your PC will usually be included in the hire
package, though. This software is very popular now and has largely
replaced still photos on memory cards. Rent and you'll get the best for
less.
Having decided that digital video camera rental is for you, the most
important question to ask yourself before you proceed any further is: what
do I want from a digital camcorder? Do I want a cheaper, standard format
videocam, or would I prefer a high definition video?
Standard models use compact, 60-minute tapes, and can be plugged into the
camcorder/playstation inputs on the front of many TVs and video recorders.
The playback quality is very good. As a rule of thumb with standard
models, the smaller the camera the fewer features it has. You want a
larger optical zoom? Then you'll need to hire one of the slightly larger
cameras. Even so, none is that big and all are easy to use for the novice.
But are you more technically-minded? If so, then an HD videocam, offering
superb playback quality with four times the number of pixels as standard
definition, would allow you to shoot a video of a wedding and edit the
video on HDV. Be aware, though, that a very powerful PC is required to use
video editing packages. The HDV footage can then be recorded on to a high
definition DVD player with marvellous results.
Europe lags behind the U.S. where we have been able to enjoy high
definition TV, and watch content from most of the major networks, for a
number of years. Familiarity with the superb picture quality afforded by
HD breeds contempt among aficionados for standard models. Renting a
videocam allows the technically-minded to practise more demanding
techniques and to produce top-class pictures without the substantial
outlay involved in buying a top-notch videocam. And remember: as a
perfectionist, you'll need accessories, too, which makes renting an even
more attractive option.
So, novice or enthusiast, renting the equipment makes the best sense. The
videocam's obsolescence, driven by continual improvements in technology,
requires constant and expensive upgrading. The very high cost of buying
top-of-the-range videocams, together with the easy availability of
great-deal packages, including accessories, all make compelling reasons
for renting and not buying.
.A picture is worth a thousand words., so they say. Well, not quite, but
it will have been worth reading a few hundred if you're now sold on the
benefits of digital video camera rental.
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